I lead the charge on Singles In America 2023, Match’s annual content hub in partnership with the Kinsey Institute. Ultimate goals of the hub: overall brand authority, great press coverage, and new stats and tidbits for future app integration. See entire content hub here!
I worked on weekly app copy testing for Stir, Match Group’s new dating app for single parents. This is just a smattering of what was/is live :)
I also worked on end-to-end product copy for a relaunch of Match’s new experiential app, 72 Hours.
And I was the in-house copy lead for Match’s partnership with Jay Shetty. I covered assets all the way down the funnel, from landing page tests and a fun onboarding quiz, to email and push campaigns, plus brand-new app features optimized for new and existing members, and a comprehensive external content hub.
