ACQUISITION COPY AT ZOLA

 

PAID FACEBOOK and IG ADS

We target not only engaged couples, but also pre-engaged couples, wedding guests (aka everyone 25-45), and even mothers of brides! Stills, carousels, GIFs, and quizzes bring in around 25% of all signups. And just from Facebook and Instagram alone, we’ve tripled those signups from 2018-2019.

Paid pins

Pinterest is a huge channel for Zola. We can reach couples in early stages of wedding planning mode, and through years of testing, we’ve learned that useful, save-worthy educational content works best to convert them later on as valuable signups.

Paid Videos

Here’s a roundup of paid video ads that ran across TV, streaming, Facebook, Instagram, YouTube, and now even Pinterest. Copy runs the gamut from high-level brand awareness exercises and educational moments used for remarketing, to to ultra-specific feature marketing and pure DR.

5 Things To Do Immediately After Getting Engaged

Thank You Card Facts

All About Our “Most Wanted” Registry Feature

LANDING PAGES

We experiment a ton with different landing pages for different combos of products and audiences. See below for some examples of click-optimized pages that converted significant amounts folks to Zola signups:

All Zola products page

Registry page

Save the date style quiz

Registry style quiz

Partnership with Lea Michele

Partnership with Lovely Bride

Partnership with Draper James